Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory

Online exercise communities play an important role in their users’ self-health management. The willingness of users to interact and create user-generated content online reflects the vitality community positive impact it has on offline health performance. Therefore, based social capital theory, we study relationship between three types behaviors add off-topics model. We select KEEP user group as research setting conduct regression analysis. results show that owned centrality reciprocity have a significant with behaviors; accessed trust negative common topics partly correlation. As moderating variable, effect betweenness centrality, but among members. enrich expand deepen community, provide good reference for